Delivering smart campaigns with data-driven content amplification
Asset TV IQ is a content amplification solution designed to identify your target buyers and laser-focus your message for maximum visibility and influence.
Asset TV IQ empowers marketers to deliver impactful content throughout the marketing funnel by leveraging data and insights to identify bespoke audiences and tailor messages for maximum impact.
CUSTOM TARGETING
Reaching your target buyers
Everyday Asset TV connects with a highly engaged global audience of advisors, asset owners, consultants, fund selectors and wealth managers - who trust Asset TV for their due-diligence, validation, research and learning.
Asset TV IQ lets you segment this audience and laser focus your content campaign to promote your digital assets - everything from whitepapers and surveys to fund launches, podcasts and regional conferences.
TREND ANALYSIS
Content segmentation
We currently tag over 500 separate topics across the Asset TV platform, so we can refine any target audience down to a single interest tag.
We plot trends and drill down to your target audience to help you better refine your campaign messaging.
DATA-DRIVEN INSIGHTS
Harnessing the power of data
Experience data-driven excellence with our smart data campaigns. Witness targeted precision and measurable results as we optimise strategies to deliver maximum impact for your business.
BESPOKE AUDIENCES
Executing your campaign
Build your parameters covering: audience verticals, target companies, product interest, topic engagement, geography and more.
Add creatives: anything from podcasts to whitepapers to surveys or reports.
The Asset TV IQ team does the rest, ensuring your message gets to the right audience at the right time. Results are tracked on a custom dashboard so you can filter, track and analyse KPIs and buyer activity.
Want to learn more about Asset TV IQ? Get in touch with us today.
INTERACTIVE DASHBAORD
Results measurement
With an interactive custom dashboard, Asset TV IQ partners can track KPIs daily and receive valuable insights into audience engagement.
Enhanced audience analysis allows Asset TV IQ partners to identify pre-buying trends for future campaign planning.
SIDE-BY-SIDE ANALYSIS
Multi-campaign comparison
The comparison tool in the Asset TV IQ dashboard allows you to compare multiple campaigns, highlighting areas of opportunity and learnings with ease.
SMART TARGETING
Content positioning
Your content is positioned in the placements most relevant to your target audience, from topic-specific content hubs and blogs, to native email placements.
LEVERAGING ASSET TV IQ
Delivering Impactful Content at Every Stage of the Marketing Funnel
Asset TV IQ empowers marketers to deliver impactful content throughout the marketing funnel. By leveraging user data and insights, you can create custom audiences and tailor your messaging for maximum impact.
Download our guide to see how we breakdown how you can effectively use Asset TV IQ to build audiences and deliver content, ensuring enhanced engagement and driving desired outcomes.
ASSET TV IQ
Case studies
Discover our success stories and impactful outcomes in our case studies section. Explore how our solutions have empowered clients to overcome challenges and achieve their goals.
Targeted Survey to Gain Insights into those Currently Investing in Municipal Bonds
Wanting to gain insight into what current investors are looking for when choosing a Municipal Bond Investment and running on a…
New Fund Launch, to Target Advisors with a Confirmed Interest in Sustainable Investing
With the launch of a new sustainable fund, our client’s goal was to raise awareness of the new product and drive registrations…
Driving Traffic using Company Level Targeting
With a goal of boosting content engagement from advisors at target wirehouse firms, we referenced user data to create a…
CONTACT US
Want to learn more?
If you would like a demonstration to find out how Asset TV IQ can help with your requirements, please get in touch with a member of the team today.