New Fund Launch, to Target Advisors with a Confirmed Interest in Sustainable Investing
With the launch of a new sustainable fund, our client’s goal was to raise awareness of the new product and drive registrations for their event.
By leveraging user data and insights, we identified a target audience most likely to engage with our client’s new product and delivered smart campaigns to amplify the fund collateral and registration pages to maximize results.
Results
Over 90,000 Impressions and 1,500 page visits from their key buyers
The most-watched event covering sustainability across the campaign period
Average view time was 30% higher than the 2022 Asset TV benchmark avg. view time
The campaign had 50% higher engagement than other campaigns in the same period